hiroshi fujiwara x mark gonzales
non-fragment token
Web 3 marketing.
Go-to-market strategy.
NFT launch.
Designing an integrated NFT launch strategy through creative storytelling, content production and community activation across Web 2 social platforms. Leveraging web 3 marketing technology to enable decentralised brand ownership on tokenised platform while driving measurable engagement through hybrid Web2 and Web3 campaigns.
Brand
fragment design x mark gonzales
Year
2022
Solutions
Go-to-market strategy
Content creation
Creative storytelling
Community engagement
Social campaign
Discord strategy
Decentralised IP ownership
In Partnership
soulshift.io
notitle ltd. / nostudy.
THE WORLD OF
SHMOO & ANGEL
Hiroshi Fujiwara and legendary skateboarder/artist Mark Gonzales joined force for the first time on their collaborative NFT project.
The concept is based on Mark Gonzales’ signature ‘Angel’ character and Fragment’s creation of Shmoo — an imaginary friend with 10,000 alter egos.
The project titled ‘NON FRAGMENT TOKEN’ was launched to mint on January 27th, 2022 on Solana blockchain and Magic Eden NFT marketplace.
Media & Communications
Selected Press
GQ JAPAN
FEB 02, 2022
HYPEBEAST
JAN 22, 2022
BUSINESS INSIDER
JAN 20, 2022