For over six decades, KEF’s obsession over the power of high-fidelity sound has maintained its position as a premium audio engineering brand. In 2023, KEF had renewed its brand strategy, with three core pillars: moments, meaning and magic. KEF realised the need for its brand to build genuine and direct relationships with artists in the music industry. With its new brand strategy, KEF continued its journey to modernise brand perception through:

1. Expanding market penetration directly with artists’ communities by nurturing genuine ambassadorship

2. Curate immersive listening experiences through exploration of artist stories and bringing ‘moments, meaning, and magic’ to life

KEF’s first-ever brand campaign ‘Take it Home’ is a curated series of intimate listening events across selected cities, featuring emerging artists deep-rooted in their local communities. These experiences are curated by the artists, hosted by KEF, crafted for music lovers, festival fanatics and for everyone who chooses to ‘Lean in, listen close.’ - as the artist intended.

Each ‘LISTEN’ event is an explorative journey told through the artist’s life stories, paired with a curated playlist exclusively for the night’s audience, and brought to life over six decades of obsession over the power of high-fidelity sound.

‘LISTEN’ events happened in Amsterdam, Tokyo, Melbourne, London and Seoul.

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