KEF x fx(hash) by Parameta
Journey Through Sound
Growth strategy.
Web 3 marketing.
Program curation.
Architecting community-centric growth framework for creator-driven initiatives to deepen community interaction across omni-channel experiences through curated programs, IRL events and partnerships, enabling decentralised IP ownership.
Brand
KEF
Solutions
IRL brand experience
Program curation
Creator & brand co-creation
Content creation
CRM strategy
Community engagement
Social campaign
Discord strategy
Decentralised IP ownership
In Partnership
Parameta.io
fx(hash)
various generative artists
Collaborators
yoonji roh
Soyoung Park
Year
2022 - 2024
Empowering Creators, Enabling Experiences
In partnership with design collective Parameta, KEF x fx(hash) reimagines creative possibilities by blending art, technology, and creative coding into acoustic sculptures. Dedicated to pushing the boundaries of creative innovation in generative art, the KEF Journey Through Sound project fosters collaboration between artists, developers, and audio engineers to craft multi-sensory narratives, curated for acoustically optimal KEF Music Galleries globally — London, Tokyo, Hong Kong with selected projects performed at satellite events.
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The second instalment in the inaugural Absorbed series featured a collaborative project with composer and creative coder Murphy James. Titled Re-Absorbed, this iteration expands on the conceptual foundations of Hieroglyphica and Parameta by integrating an immersive sonic dimension. The audio experience was specifically designed for high-fidelity reproduction through the LS50 Wireless II loudspeakers, KC62 subwoofer, and Mu7 wireless headphones.
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Daito Manabe’s debut event featured original compositions and acoustic sculptures tailored for KEF’s Blade One Meta, LS60 Wireless, and Mu7 Wireless headphones, using algorithms from KEF’s acoustic technology. This creative coding collaboration merges KEF’s engineering with Manabe’s pioneering digital art through music, dance, and interactive design.
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The inaugural instalment of the Duet series showcased Andreas Rau in a dynamic performance that navigated tensions between structured composition and spontaneous improvisation, balancing algorithmic precision with organic spontaneity while merging synthetic textures and natural sounds as an expression of human-machine dialogue.
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Crafted to celebrate KEF’s 60th anniversary and the LS60 Wireless speakers, this inaugural collection embodies the transformation of raw noise into high-fidelity sound
Absorbed served as our entrance to the virtual space – a way to reward our community, while starting to empower the creatives utilising this new technology for the future of arts and culture.
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Intimate serves as an experimental generative audiovisual experience that dynamically produces synchronized soundscapes and visual compositions in real time. During KEF’s debut digital art exhibition—centered on the theme Absorbed and exploring generative audio artistry—attendees participated in live-minting sessions at the KEF Music Gallery.
The event also featured in-person interactions with the project’s creator, multidisciplinary artist Jinyao Lin, offering collectors a unique opportunity to engage directly with the artistic process behind the work.
05.
RE-ABSORBED / LONDON / 08.2024
The second instalment in the inaugural Absorbed series featured a collaborative project with composer and creative coder Murphy James. Titled Re-Absorbed, this iteration expands on the conceptual foundations of Hieroglyphica and Parameta by integrating an immersive sonic dimension. The audio experience was specifically designed for high-fidelity reproduction through the LS50 Wireless II loudspeakers, KC62 subwoofer, and Mu7 wireless headphones.
Credit: Re-Absorbed | KEF.com
Collaborators
KEF x fx(hash) by Parameta
About Murphy James
Composer & creative coder.
Murphy James focuses on generative and aleatoric audio-visual works.
Previous projects include 2022’s Dyschronometria, an aleatoric AV series made up of five parts: Unwelcome Leisure, The Turn of Fortune’s Wheel, Painted Clouds, The Blest Mansion and Sophronia.
About Hieroglyphica
Coder & generative artist.
A self-taught coder and former academic director, Hieroglyphica has been creating art since 2005. However, he only started releasing his work in 2022, after discovering the creative opportunities available in the web3 space.
About Parameta
Parameta is a design collective for the future. An emergent digital practice powering cultural content creation, the multidisciplinary studio collaborates with brands and creators to bring bespoke extended-reality arts and culture to life.
04.
LATENT BODY / TOKYO / 12.2023
Daito Manabe’s debut evening event presented an immersive live set of original compositions, paired with specially designed acoustic sculptures created specifically for optimal listening through KEF’s Blade One Meta, LS60 Wireless, and Mu7 Wireless headphones — borrowing original algorithms from proprietary acoustic technology designed for the three products.
This multi-sensory experience is a creative code based collaboration between KEF’s acoustic engineering with Manabe’s ground-breaking expressions of digital art, incorporating music, dance, and interactive design.
Credit: Latent Body | KEF.com
Collaborators
KEF x fx(hash) by Parameta
About Daito
Artist, programmer and DJ.
Launched Rhizomatiks in 2006. Specially-appointed professor at Keio University SFC.
Manabe’s works, which range into a variety of fields, takes a new approach to everyday materials and phenomena. However, his end goal is not simply rich, high-definition realism by recognizing and recombining these familiar elemental building blocks. Rather, his practice is informed by careful observation to discover and elucidate the essential potentialities inherent to the human body, data, programming, computers, and other phenomena, thus probing the interrelationships and boundaries delineating the analogue and digital, real and virtual.
03.
DUET PREVIEW / HKG / 11.2023
The inaugural instalment of the Duet series showcased Andreas Rau in a dynamic performance that navigated tensions between structured composition and spontaneous improvisation, balancing algorithmic precision with organic spontaneity while merging synthetic textures and natural sounds as an expression of human-machine dialogue.
Credit: Duet Preview | KEF.com
Collaborators
KEF x fx(hash) by Parameta
About Andreas Rau
Andreas Rau is a generative artist exploring the interplay between humans and their physical and digital environments. He works with code and electronics to build bridges between the physical and the digital in a continuous dialog with the machine.
02.
ABSORBED / HKG / 09.2022
Crafted to celebrate KEF’s 60th anniversary and the LS60 Wireless speakers, this inaugural collection embodies the transformation of raw noise into high-fidelity sound
Absorbed served as our entrance to the virtual space – a way to reward our community, while starting to empower the creatives utilising this new technology for the future of arts and culture.
Absorbed collection can minted on fx(hash)
Credit: Absorbed | KEF.com
01.
INTIMATE / HKG / 09.2022
Intimate is an experimental generative audiovisual project that creates real-time synchronized soundscapes and visual compositions. It premiered at KEF’s digital art exhibition celebrating Absorbed and the world of generative artists. The event featured live-minting sessions at the KEF Music Gallery Hong Kong, where attendees could participate in dynamically generated art creation and exclusive live minting.
Collectors also engaged directly with multidisciplinary artist Jinyao Lin, the project’s creator, gaining insight into the artistic process behind this immersive work.
Credit: Intimate | KEF.com
Celebrating the World of Generative Audio Art
The exhibition launched with a vernissage on December 12, 2022, inviting industry figures, friends of KEF, and arts and culture community members to celebrate its opening.
A live panel discussion featuring Parameta Founder Gus Lee, platform fx(hash), and leading generative artists delved into their creative processes and the evolving landscape of generative art. Attendees gained exclusive access to live-minting of unique NFT collections from global artists, including limited editions of works from the Absorbed series. Highlighting international creators — Marcelo Soria-Rodríguez (Spain), Andreas Rau (Norway), Jinyao Lin (Taiwan), and Absorbed artist Hieroglyphica (US), the event forms part of KEF’s broader Journey Through Sound initiative to showcase innovative voices in generative art through high-fidelity acoustic soundstage.
Collaborators
KEF x fx(hash) by Parameta
About Jinyao Lin
Composer & digital artist.
Hailing from Taiwan, Jinyao Lin is a professor at the Tainan National University of the Arts, and previously served as director of C-Lab Taiwan. With a PhD in Computer Science, a Master of Fine Art and a Bachelor of Music, his works combine music, generative, performance and interactive art. He has won numerous prizes for interactive multimedia across Taiwan, Hong Kong and the US.